Budweiser’s Opening Day National Holiday Campaign

Baseball makes Budweiser a ton of money. Do I need to say more? Yes? Alright…It seems like everyone is being shuffled into another dumb viral marketing campaign. My facebook is clogged with people talking about making MLB’s Opening Day a nationally recognized holiday. Meanwhile, all of the shared links, pictures, and videos of Ozzie Smith are plastered with Budweiser, Budweiser, Budweiser.

Before you start calling me a commie, please note that I think Opening Day would be a fun sort of holiday. I love baseball. I really do. I have the STL Cardinals, and who could ask for a better team to root for? (I used to own an Ozzie Smith baseball card collection!)

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But the idea of a major corporation purchasing a nationally recognized holiday sickens me. It really does. Corporations already own the entire government. Political leaders might as well have endorsements sewn onto their suits to display all the companies that own them.Do we really need for our national culture to become marketing propaganda any more than it already is? Because that’s what it will be. If Budweiser can throw money at this, purchase a national holiday, it will not be baseball’s holiday… it will be Budweiser’s.

Every year, we will have a nationally recognized holiday that will have been bought and paid for by a beer company, and they will never let us forget it.


I don’t want Budweiser in the same league as Martin Luther King Jr.. I don’t want to decoration for Budweiser Day the same as I do for Christmas. No. No, no nononoono.No!

If you want opening day as a holiday, America, do it on your own terms, not a beer company’s. Please. Have some self-respect. Don’t sell out our cultural significance to marketing propaganda.

Also, opening day can’t become a holiday before Halloween.


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